Very Cool Packaging for Good

The World Wildlife Federation (WWF), the largest multinational conservation organization in the world for 45 years, working in 100 countries and supported by 1.2 million members in the United States and close to 5 million globally....is doing some pretty great design work to go along with their wonderful mission.

One such project that caught our eye is a series of origami 'bags' to raise awareness for specific endangered species. The package is empty paperbags, containing simple step by step instructions on how to fold the bag into an origami animal. Proceeds from the bags are directed to the WWF to help save the endangered animal and it’s dying population.

While we are on the subject of how cool the WWF is, check out this short video they have put together about changing your everyday thinking about what we use. Makes you think - and hopefully take action!

Images via The Dieline, World Wildlife Federation

1 comment:

Jane Pennells said...

Great post, love the product! WWF is such a fantastic organization to support. They have a 4 star rating with CharityNavigator.org - their fundraising efficiency is $0.08 which means it costs them 8c to raise $1 (compare to some other very high profile organizations that spend 92c to raise $1 !!)

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